Do you know that one of the most prominent car influencers worldwide is female? Read how she took the fast track to success and Supercar Blondie net worth.
Meet Supercar Blondie, an Australian influencer best known for creating and uploading automotive-centered content on her social media, where she has millions of followers.
Let’s learn more about this beauty with brains, often called “that girl with the cars,” how she drove her way to fame and fortune, and how rich she is exactly.

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Supercar Blondie Net Worth – Road to Riches
The small-town girl has dominated the automotive industry within a very short period, and Supercar Blondie net worth multiplied manifold. Something about a woman with a passion for cars and a down-to-earth yet vivacious attitude earned her millions of fans globally.
Currently, Alex Hirschi’s net worth is estimated at around $17 million.
The major contributor to Supercar Blondie net worth has been her social media presence, which has helped her make millions. Her annual income is estimated at around $1.5 to $2 million.
Want to guess how rich she really is? She owns 6-digit cars such as a Rolls Royce, a Lamborghini, res Design Moderna Hypercar, and a BMW i8. Here’s a peek at how much the Supercar Blondie car collection through the years costs:
- Mitsubishi Lancer – $11,650
- BMW i8 – $147,500
- Lamborghini Huracan LP610 – $238,600
- Rolls Royce Wraith BB – $380,000
- Mclaren 720S – $39,900
- Ares Design Modena S1 – $600,000
- Tesla Cybertruck – $69,900
Supercar Blondie the Aussie – Short Bio
Supercar Blondie’s real name is Alexandra Mary Hirschi, and she was born on September 21, 1985, in Brisbane, Australia. She spent a good part of her childhood in Queensland, Australia.
Born to Richard and Julie Darvall, the 36 years old influencer has three siblings: Jay, an older sister Nina and a younger sister Kate. The blue-eyed blonde is 1.67m in height and around 55kg in weight.
Alex Hirschi completed her studies in Australia and got her degree in journalism and business from the Queensland University of Technology.
Alex Hirschi Early Life
Even as a young girl, Alex had a fascination for cars. Family road trips were an absolute treat not only for bonding time and destination because Alex got to fawn over the car’s interior and aesthetics.
When she was 15, she went on a trip to the US with her family, where she saw an LA-style limousine on the streets. At that moment, Alex promised herself that she would own a fancy car.
Years later, Alex Hirschi bought her first car, a Mitsubishi Lancer.
Personal Life
Alex is married to Nik Hirschi, who is also her manager and cameraman. Nik was a banker by profession but quit working on Alex’s content full-time in 2018. You may have seen him in a few of Alex’s videos, but Nik mostly prefers to stay behind the camera and leave the spotlight to his wife.
Supercar Blondie – Career & Achievements
Radio Show Host for Dubai Eye 103.8
In 2008, Alex moved to the UAE for a job at a radio station in Dubai, Dubai Eye 103.8. But before she became a social media sensation, she worked as a newsreader and presenter for the radio talk show.
Alex was known as “Radio Blondie.” She had the opportunity to interview famous celebrities like Liam Neeson, John Travolta, and Jake Gyllenhaal to talk about their love and passion for cars.
Her job at the radio station helped her build a good network and enabled her to develop her knowledge and expertise in the car niche. Five years into her career as a radio host, Bentley Motors approached Alex and offered her a test drive for one of their cars for a weekend.
Supercar Blondie’s Career as Content Creator
Supercar Blondie’s followers enjoyed her entertaining and informative videos about the automotive industry. Alex had the fantastic opportunity to test drive and review a number of the best cars in the world, such as a Ferrari 599 GTZ, a BMW 3.0 CSL Hommage R, and a Lamborghini Terzo Millennio.
Alex’s social media vlogs showcased top automobiles and race cars. She has featured cars like the Ferrari SF90, McLaren Elva, Bugatti Divo, Rolls-Royce Ghost, and more, showing all the features that make each car unique and valuable. One of her most popular videos is “Ferrari in a Bubble,” while her most-watched is “The fastest car in the World,” with total views of over 2.5 million.
Alex never imagined that her success would allow her to earn more money with videos in a month than she had ever made during her ten-year career as a radio show host and presenter.
As a female supercar enthusiast, she brought a different perspective to the field. She highlights the aesthetics more than the mechanics, which appealed to the majority and helped her stand out. With her approach to supercars, she was able to amass a new audience that shared her interest in cars.
Supercar Blondie’s Career as Social Media Influencer
Alex launched her Instagram account in 2015. She created a YouTube channel in 2007 but only uploaded her first video in November 2015. She began approaching luxury car manufacturers and shared her experiences on her channel. And steadily, her followers grew to a decent number.
Within 18 months, Supercar Blondie had reached more than 50,000 followers. Her popularity and people’s love for her content also landed her a gig on Top Gear, Britain’s leading automotive TV show.
Now, she has over 9 million followers on Instagram, 41 million on Facebook, and over 7.75 million on YouTube. There has been no looking back for Alex ever since.
Supercar Blondie’s Achievements
- In 2018, Alex Hirschi was ranked one of the top 30 influential women in the Arab world by Arabian Business.
- Over the years, Alex has reviewed some of the top cars, while brands like to get her endorsement and stamp of approval.
- Today she works with the biggest names in the industry and the most luxurious and expensive car manufacturing companies worldwide. Her vlogs have shown her test-driving over 400 of the world’s fastest cars.
When the Supercar Blondie company was founded in 2017, only 3 employees were listed: husband Nik Hirschi, Production Director Ludovic Bonnan, and herself. Now, it has grown into a team of more than 25 people–on-camera talents, editors, producers, and social media executives.
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Supercar Blondie Net Worth – Frequently Asked Questions
How Much is Supercar Blondie Net Worth?
Supercar Blondie net worth for the current year is $17 million, from an annual income of $1.5 to $2 million.
What Does Supercar Blondie Do For a Living?
Alex Hirschi (Supercar Blondie) is a full-time video content creator and posts reviews on supercars from the most expensive and largest car manufacturers worldwide.
How Old Is Supercar Blondie?
Currently, Supercar Blondie is 36 years old.
Who Is Supercar Blondie’s Husband?
Nik Hirschi is Supercar Blondie’s husband, and he is also her manager and her cameraman.

Supercar Blondie Net Worth – Final Thoughts
Passion and drive have gotten Alex Hirschi where she is today. She managed to turn her fascination with car aesthetics into an impressive social media reputation and a thriving media company of the same name.
With an empowering mission “to entertain, as well as encourage a generation of women to lead in traditionally male-dominated industries,” Alexandra Hirschi is a prime example of following your bliss, setting your ride to turbo mode, and zooming towards over a million-dollar Supercar Blondie net worth.
May your trip to financial success be as fast and fun!
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Founder of Spark Nomad, Radical FIRE, Celebz Net Worth, Copywriter
Expertise: Personal finance and travel content. I’m a full-time traveler, and I’ve been to 49 countries and 5 continents.
Education: Bachelor of Economics at Radboud University, Master in Finance at Radboud University, Minor in Economics at Chapman University.
Over 200 articles, essays, and short stories published across the web.
Marjolein Dilven is a journalist and founder of Spark Nomad, a travel platform, and Radical FIRE, a personal finance platform. Marjolein has a finance and economics background with a master’s in Finance. She has quit her job to travel the world, documenting her travels on Spark Nomad to help people plan their travels. Marjolein Dilven has written for publications like MSN, Associated Press, CNBC, Town News syndicate, and more.