Pessimism bias, (also known as negativity bias), draws our attention away from positive circumstances and causes us to weigh negative stimuli more heavily.
Human beings’ unparalleled ability to adapt to new settings and situations is one of our greatest strengths, but it can also get us into trouble with money.
The sunk cost fallacy describes the human tendency to keep doing something we have started, even if it isn’t working out.
Humans are social creatures, and we love social proof. So if you are considering a new microwave, it can be helpful and affirming to know that others used it too.